Team

A small, senior, multidisciplinary team.

We are a deliberately small team: everyone working on your project has 8+ years of experience and full autonomy to make decisions. No juniors billing as seniors.

Roberto Iglesias

CEO

Leads Hi Labs' strategic direction and client relationships. More than 15 years transforming digital products at leading companies.

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Álvaro del Pozo

Partner

Responsible for product and experience strategy. He connects research, design and business to make better product decisions.

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Daniel Martin

Partner

Leads the technology and CRO team. He makes sure every decision reaches production measured, performant and maintainable.

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David Badia

SEO/GEO Consultant

SEO specialist with more than 10 years of experience, currently also focused on GEO (visibility in ChatGPT, Perplexity, AI Overviews, ...).

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How we work

No agencies within the agency.

Every project has a single responsible PM. You talk to the person who makes the decisions, not to an account manager. And the person who decides talks every day with whoever designs, builds and measures. This drastically reduces coordination costs.

We work remotely from Barcelona, Madrid and Berlin, with one in-person office day per month and on-site workshops with clients whenever they add value.

What makes us different

  • A senior team - no junior scaling
  • One PM per client, available every day
  • Focus on business, not deliverables
  • Flexible retainer or project-based model
  • Honesty when something is a bad idea
  • Repos, data and learnings belong to you

Would you like to work together?

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Contact

Shall we talk about your next project?

Tell us what you want to achieve. We reply within 24 working hours with an honest first assessment.