CRO Audit to convert more customers
The diagnosis every CRO investment should start from. Data, recordings, heuristics and a hypothesis backlog prioritised by expected value.
The problem we solve.
A CRO audit is not a "best practices" checklist. It is a quantitative and qualitative diagnosis of your funnel to detect where money is being lost right now and which changes will pay back within the next 4-8 weeks.
We combine advanced analytics, heat maps, session recordings, usability tests and expert heuristic review to produce a backlog prioritised by expected impact and implementation cost.
What is included
- Full funnel analysis in GA4 / our own tooling
- Heat maps, scroll maps and session recordings
- Heuristic review by UX experts
- Mini usability tests on critical points
- Prioritised backlog with estimated impact and effort
- Test roadmap for the following 3-6 months
Our process for CRO Audit.
Analytics setup
We verify the tracking tells the truth. Without clean data the audit is worthless.
Funnel analysis
We identify the steps where loss concentrates and isolate hypotheses.
Research
Heat maps, recordings, in-app surveys and mini tests with real users.
Prioritised backlog
We turn findings into testable hypotheses, ordered by value.
What you get at the end
An executive document with the 3 biggest holes in your funnel, a backlog of 20-40 prioritised hypotheses and a testing plan for the coming months. Not theory: the operational foundation a CRO programme starts generating value from on day 30.
The audit makes sense as an entry point before a continuous A/B testing programme, or as a one-off diagnosis before a major redesign.
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